Things I do
  • Creative things

    I’m curious by design, I love to experiment and dream big together. I guide incredible designers to push the bar, bring delight and towards new creative innovative experiences — always guided by strategy with the customer in mind.

  • Team things

    Every company has its own set of challenges, but working together doesn’t have to be one of them! I encourage a candid and safe space for designers where we work together, regularly sharing feedback and holding each other accountable to create something we are proud off.

  • Leadership things

    It’s possible to get a little better together every day. I empower and mentor creative teams, ensuring we produce meaningful work that resonates with everyone involved, not just the designers.

  • System things

    Design should not be a blocker to ship value. I help enable teams to raise and uphold the quality bar and doing it successfully by improving, setting up and upholding internal and external design systems and frameworks.

  • Product/Tech things

    I reflect often, stay educated and love learning. I guide designers, marketing teams and companies simplify big complicated tech things down to clear moments that resonate with customers.

  • Stakeholder things

    I help founders shape their brand’s direction, ensuring design aligns with their larger vision. I also identify opportunities for companies and assemble the perfect team of designers to bring the vision to life.

Hej Friend!
Fancy seeing you here! I’m Sara, a creative design leader with a focus on guiding brand teams through creative direction, visual design and evolving design systems to build beautiful products—curious by design.